Meta is launching a new app called Threads on Thursday.

Threads is a Twitter rival focused on  text-based conversations.

Threads is a Twitter rival focused on  text-based conversations.

Threads will be integrated with Instagram, so users can share their posts to both platforms.

Threads will be integrated with Instagram, so users can share their posts to both platforms.

Threads has some unique features, such as group chats with up to 30 people and disappearing messages.

Threads has some unique features, such as group chats with up to 30 people and disappearing messages.

Threads is launching at a time when Twitter is facing challenges.

Threads is launching at a time when Twitter is facing challenges.

Meta hopes Threads can capitalize on Twitter's weaknesses and steal some of its users.

Meta hopes Threads can capitalize on Twitter's weaknesses and steal some of its users.

The launch of Threads could also be seen as a sign of Meta's ambition.

The launch of Threads could also be seen as a sign of Meta's ambition.

The launch of Threads is a risky move for Meta, but the company has the resources to make it a success.

The launch of Threads is a risky move for Meta, but the company has the resources to make it a success.

The launch of Threads is a sign of the changing landscape of social media.

The launch of Threads is a sign of the changing landscape of social media.

The next few months will be critical for Threads.

The next few months will be critical for Threads.